First City Foundry design system

Build community. Create opportunity.

First City Foundry should feel welcoming, community-first, opportunity-driven, practical, collaborative, and trustworthy.

First City Foundry logo
Brand Mark Suite
Primary lockup
First City Foundry primary logo
On navy ink
First City Foundry logo on dark
Typography
H1

Clash Grotesk / Space Grotesk

Use display type for civic headlines, program cards, and section titles. Use Inter for body, forms, event details, captions, and navigation.

Color Palette

Forge Coral

#FF5A6B

Navy Ink

#0F1B2A

Charcoal

#1F2937

Slate

#475569

Warm Gray

#F1EFEA

Soft White

#FFFFFF

UI Components

Community and program focused.

Accepting applications

Founder Launchpad

A 12-week program for early-stage founders.

Voice and Content

Lead with practical opportunity.

Use: community, mentorship, resources, founders, opportunity, programs, events, impact.
Avoid: abstract startup jargon, exclusive language, and claims that sound disconnected from local community impact.
Core line: We connect people, ideas, and resources to build a better city for everyone.